the science of branded packaging and how it impacts consumer behavior
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The Science of Branded Packaging: How Design Impacts Consumer Behavior

  In the highly competitive world of consumer goods, branded packaging serves as more than just a container for products—it’s a powerful marketing tool that influences purchasing decisions, fosters brand loyalty, and elevates a brand's…
Custom Packaging Example

The Story of Retrospekt Packaging

In an increasingly digital world, the magic of analog is increasingly enchanting. It’s comforting. Comforting to take a break from the excess of consumption convenience has allowed. Comforting to step back and engage in a more tactile and…
Red, green and blue plastic sword toothpicks on a bright yellow table

The Secret to a Successful New Product Launch

A successful new product launch can be an excruciating process. After the product is designed, you have to present it to people who will buy it. Argh! If you’re making an in-person presentation to a prospect, hopefully you have their undivided…