Stand Out as a Startup with Product Packaging
Finding the perfect packaging for your product can be a tricky process with lots of different factors coming into play. You need packaging that gets a shopper’s attention, appeals to your customer base, fits your budget, and says something about your brand all while providing adequate protection for the product itself. But for startups, the stakes are higher. Startups need packaging that checks all of those boxes and then some. They’re not just trying to stand out, they’re trying to introduce themselves and they know presentation matters, but they have fewer resources to work with.
Product packaging is also very often a new thing for startup owners to be thinking about. After spending so much time and energy perfecting a product, it can be hard to know where to begin with packaging it. If it’s time for you to design packaging for your product, here are a few tips to help you get started:
Consider Your Audience
First and foremost, it’s always important to understand what sorts of things your target audience is looking for in the products they buy. Ideally, you want your packaging to be in line with that. For example, if you’re targeting people who try to lead eco-friendly lifestyles, that kind of crowd would appreciate packaging that’s made from sustainable or recyclable materials. Of if you’re offering a high-end product, you may want to consider something like a turned edge box or luxury packaging to help make your product feel more unique and special.
On a related note, it’s also important to consider your competition. How can you design your packaging to make it clear how your product stands out from the crowd?
Distribution Methods
The ways you plan to sell your products can also have an impact the packaging you should use. Are you planning to primarily sell online, at your local farmer’s market, or in brick-and-mortar stores? Since weight is a major factor in shipping costs, something like folding cartons are a great option to consider for products being sold online since they won’t add a lot of extra weight. On the other hand, people shopping for products in person are more likely to have their eye caught by the visual aspect of product packaging since online retailers tend to focus more on pictures of the products than the packaging.
Marketing Plans
As a startup, it’s hugely important to get your name out there and introduce your product to the right people. Packaging can help make that happen. While your regular product packaging may be great for reaching consumers, special packaging can grab the attention of potential business partners or industry influencers. A custom product kit or direct mailer can create a memorable unboxing experience that gets shared on an influencer’s social media account while a custom sales kit can impress someone who can help take your business to the next level.
Budget Limitations
There are a lot of different ways to get creative with your product packaging, but when it comes down to it, every business large or small, is limited by their budget. If you need help finding product packaging solutions that fit your startup’s budget, partnering with a packaging company can help. Litpac has been producing custom packaging since 1979 and we can work with you to find a solution that meets your needs. Contact us today to tell us more about your product.
