In the highly competitive world of consumer goods, branded packaging serves as more than just a container for products—it’s a powerful marketing tool that influences purchasing decisions, fosters brand loyalty, and elevates a brand’s market presence. Understanding the science behind branded packaging can give businesses a strategic edge in crafting designs that resonate with […]
As we look ahead to 2025, packaging design is poised to take center stage in shaping consumer experiences, supporting sustainability, and fostering brand innovation. With a blend of cutting-edge technology and a renewed focus on aesthetics and functionality, the industry is adapting to meet evolving consumer expectations. Let’s dive into the top packaging design […]
When selecting a binder for your business, educational, or sales needs, you may come across two popular types: vinyl binders and turned edge binders. While they both serve as excellent tools for organization and presentation, the differences in materials, construction, and appearance make each suitable for different purposes. Here’s a breakdown to help you choose the […]
In the world of business organization and branding, every detail matters. One often-overlooked tool that can significantly enhance both your company’s image and efficiency is the custom printed binder. While binders may seem like a simple office staple, customizing them can elevate their functionality and make a lasting impression. Here’s why custom printed binders […]
If you are looking for packaging companies in Michigan, you might be overwhelmed by the number of options available. Packaging is a crucial aspect of any business, whether you need to ship your products and protect them from damage, or display them attractively. Depending on your packaging needs, one of the companies below should be […]
If you want to make a good impression on your clients and customers, you should consider custom binders for your next project. According to explodingtopics.com, 55% of brand first impressions are visual and 81% of consumers need to trust a brand to consider buying. This is one reason why it’s so important to customize your […]
An influencer kit, also known as a media kit or press kit, is a box or package that is sent to influencers (people with a large following on Instagram, TikTok and other social media platforms) to promote a brand or product. The kit typically includes branded items, samples and information about the product or service, […]
When someone says “I love the iPhone box!”, they are talking about turned edge packaging. Turned edge packaging is often referred to as rigid paper packaging or casemade packaging. It is generally a thin sheet of paper with high quality printed graphics that is then adhered and wrapped around a thicker chipboard or graphic board. […]
In an increasingly digital world, the magic of analog is increasingly enchanting. It’s comforting. Comforting to take a break from the excess of consumption convenience has allowed. Comforting to step back and engage in a more tactile and deliberate experience. These products, that still prove to be so useful and enjoyable, shouldn’t be haphazardly discarded […]
When so much time is spent developing a new medical device or other type of medical product, finding the right packaging for it often gets put on the back burner. But the sooner you start thinking about product packaging, the better. There have been many cases of product launches being delayed because of difficulties involving […]
