What is an Influencer Kit? [ + Tips & Examples ]

custom printed influencer kit box example

An influencer kit, also known as a media kit or press kit, is a box or package that is sent to influencers (people with a large following on Instagram, TikTok and other social media platforms) to promote a brand or product. The kit typically includes branded items, samples and information about the product or service, and information about the brand, all delivered in a customized package. An influencer kit should benefit both parties by creating buzz and awareness for a brand, product, or campaign, and generate authentic and engaging content for the influencer.

Why do you need an influencer kit?

Influencer kits can be a great way to reach a large audience and promote your product or service. Influencers have a large following of people who trust their recommendations, so if an influencer recommends your product or service, their followers are likely to be interested in it as well.

kraft custom printed cardboard influencer kit box example

What should be included in your influencer kit?

The contents of your influencer kit will vary depending on the product or service you are promoting, but there are some general items that you should always include:
  • A branded item, such as a t-shirt, hat, or mug
  • Samples of the product or service you are promoting
  • Information about the brand, such as your website or social media handles
  • A call to action, such as asking the influencer to promote your product or service on social media

How to create an influencer kit

There are a few things you need to do to create a custom influencer kit:
  1. Choose the right influencers. You want to choose influencers who have a large following of people who are interested in the product or service you are promoting.
  2. Send them a personalized influencer kit box. The kit should be customized to really showcase your product or service, and make sure to include items that they will appreciate.
  3. Track your results and don’t forget to follow up! Keep track of how many influencers receive your kit, how many of them promote your product or service, and how many of their followers take action.

Tips for using influencer kits

Here are a few tips for using influencer kits:
  • Make sure the kit is custom printed and high-quality. The items in the kit should be well-made and look professional.
  • Keep the kit simple to understand. Don’t overwhelm the influencer with too many items.
  • Be creative. Come up with unique ways to promote your product or service in the kit. Make your custom influencer kit stand out.
  • Follow up with influencers. After the influencer receives the kit, be sure to follow up with them to see how it went.

custom influencer kit example with printing and gold foil stamp


Custom influencer kits can be a great way to reach a large audience and promote your product or service. By following the tips in this guide, you can create an influencer kit that is sure to impress.

If you have any further questions or would like to collaborate on a project, please feel free to reach out.