Direct Mail Marketing Ideas & Tips to Boost Your Brand

An average of 493,400,000 pieces of mail are delivered by the United States Postal Service every day. While direct mail remains an effective way to reach consumers, you have to wonder; how do you get the attention of those you are trying to reach?

Here are four ways to maximize your direct mail marketing ideas and get your brand noticed.

1. Make it interactive

This could be a video or pop-up mailer or a three dimensional mail piece. Interactive direct mail is more likely to get the attention you are after. As well, an interactive item will be remembered and shown to others and is much less likely to end up in the trash can.

2. Give it a second purpose

As mentioned above, an interactive direct mail item is less likely to be thrown away. Another method of keeping your direct mail marketing out of the trash is to give it a second purpose. Think of what the end user might be doing everyday at their desk or in their home, then design your mail to assist them in a simple task.

3. Connect with your audience

Don’t just sell your product or event, connect with your audience. With proper targeting of your audience you can show customers how much you have in common and build on your relationship. For example, if you are targeting males in their early twenties you need to use appropriate language and imagery for communicating to this audience.

4. Utilize social media

Tying in again to our first point of making it interactive; your direct mail campaign doesn’t have to stop when the mail is delivered. Tie your campaign into the social media platforms you use to connect with your audience as well. Send your direct mail to influencers and brand ambassadors who will share with their followers online. Add a hashtag as a call-to-action with your campaign and encourage social media participation from your direct mail. This is an effective method of targeting to reach millions of consumers while maintaining your direct mail budget.

It is easy to see that for direct mail marketing to be effective, you have to go above and beyond to keep customers focused on your brand. Customized direct mail is the most effective way to achieve results because it allows you to personalize your communication and interact with consumers. There are many options to choose from depending on what your goals are. Have a look at our product overview for packaging and boxes, and see what is the right option for you.

Are you planning a direct mail campaign? Get in touch with our team and we can build a custom-made solution to meet your mail marketing needs.