In an increasingly digital world, the magic of analog is increasingly enchanting. It’s comforting. Comforting to take a break from the excess of consumption convenience has allowed. Comforting to step back and engage in a more tactile and deliberate experience. These products, that still prove to be so useful and enjoyable, shouldn’t be haphazardly discarded […]
When so much time is spent developing a new medical device or other type of medical product, finding the right packaging for it often gets put on the back burner. But the sooner you start thinking about product packaging, the better. There have been many cases of product launches being delayed because of difficulties involving […]
In today’s competitive market, product packaging serves as a silent ambassador for your brand. For startups, it’s not just about containing a product—it’s about conveying your brand’s story, values, and commitment to quality. Effective packaging can differentiate your product, foster customer loyalty, and drive sales. 1. Understand Your Target Audience Begin by delving deep into […]
Before we know it, we’ll be saying goodbye to 2018 and ringing in 2019. As we’re thinking about some of the things that made 2018 an exciting year for us, we can’t help but look ahead to what 2019 has in store. A new year always means new trends and we’re looking ahead to what […]
It’s that time again! The holiday shopping season is here and companies all over the world are looking for ways to make the most of it. But as you look for ways to boost your sales, one thing that shouldn’t be underestimated is the impact of product packaging. As consumers browse crowded store shelves and […]
Packaging can be more than just functional, it can also create a major marketing opportunity. According to a Dotcom Distribution survey, about 4 in 10 consumers would share a picture of a purchase on social media if it came in a unique package. Unboxing videos have also skyrocketed in popularity on YouTube in recent years. […]
Running a small food manufacturing company isn’t easy. Like any other kind of small business, you have to worry about things like costs, marketing, and finding ways to help your business grow. But packaging food for sale poses a lot of very unique challenges. Need some help getting started? Here are a few important things […]
The right packaging can take an already great product and make it completely unforgettable. But no matter how great a package looks on the surface or how perfectly it reflects a brand, it won’t be effective if it doesn’t provide enough protection for the product inside. In most cases, it’s more cost effective to pay […]
What are press kits? By definition, press kits (or sometimes referred to as influencer kits) are “a package of promotional material provided to members of the press to brief them, especially about a product, service, or candidate.” The press kit has been a public relations essential for many, many years and is often a key […]
According to USPS an average of 318 million pieces of mail are delivered by the United States Postal Service every day. While direct mail remains an effective way to reach consumers, you have to wonder; how do you get the attention of those you are trying to reach? Here are four ways to maximize your […]
